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 		<h2>Abstract</h2>
 		
 		<p>
-		Free Software is undoubtably a good thing for society.  However, modern computer users are stuck in the proprietary ``ecosystem'' for historical reasons.  This document describes the justification and best current practices of using proprietary platforms to spread the ideas of Free Software.
+		Free Software is undoubtably a good thing for society.  However, modern computer users are stuck in the proprietary “ecosystem” for historical reasons.  This document describes the justification and best current practices of using proprietary platforms to spread the ideas of Free Software.
 		</p>
 		
 		<h2>Status of This Memo</h2>
@@ -27,11 +27,11 @@
 		</p>
 		
 		<p>
-		In February 2022, the author decided to permit limited usage of nonfree chat platforms to hopefully spread our ideas to the general public.  This was attempted by registering a Discord account, creating a Guild called ``Free Software Introductions'', and setting up a basic Discord-to-IRC relay to #fsi on both irc.andrewyu.org and irc.libera.chat.
+		In February 2022, the author decided to permit limited usage of nonfree chat platforms to hopefully spread our ideas to the general public.  This was attempted by registering a Discord account, creating a Guild called “Free Software Introductions”, and setting up a basic Discord-to-IRC relay to #fsi on both irc.andrewyu.org and irc.libera.chat.
 		</p>
 		
 		<p>
-		One of the communities that he knows about, the VF-Technic Minetest community, primarily uses Discord as a means of communication by players not in-game.  As the users inside are Minetest players, a Free Software voxel sandbox game, similar to but much more flexible and freedom-respecting than Minecraft, it is believed that the users have some contact with Free Software, although they might not understand the freedom part of the issue, i.e. they might be thinking in terms of ``open source'' instead, and do not understand the harms of nonfree JavaScript and services like Discord.  After sharing the invite link in the VF-Technic Guild, some people joined, and we've partially converted two users.
+		One of the communities that he knows about, the VF-Technic Minetest community, primarily uses Discord as a means of communication by players not in-game.  As the users inside are Minetest players, a Free Software voxel sandbox game, similar to but much more flexible and freedom-respecting than Minecraft, it is believed that the users have some contact with Free Software, although they might not understand the freedom part of the issue, i.e. they might be thinking in terms of “open source” instead, and do not understand the harms of nonfree JavaScript and services like Discord.  After sharing the invite link in the VF-Technic Guild, some people joined, and we've partially converted two users.
 		</p>
 		
 		<h2>Justification</h2>
@@ -41,7 +41,7 @@
 		</p>
 		
 		<p>
-		Generally, users on IRC and XMPP have a fair understanding of the Free Software Movement, and it is quick and easy to inform them what we mean by ``free'', ``the four freedoms'', and similar ideas.  For users on the Libera Chat IRC network, which by far has the most users of any network, it is exceptionally easy to introduce a user into the #fsf channel for discussions with people supporting Free Software.  Introducing ignorant users on these protocols and platforms are a day-to-day simple task.  Furthermore, the amount of users we can reach on these protocols are rather limiting.  Libera has around forty thousand users according to the `LUSERS` command, and considering the fact that around 90% of these people aren't ignorant, there isn't much we can do.
+		Generally, users on IRC and XMPP have a fair understanding of the Free Software Movement, and it is quick and easy to inform them what we mean by “free”, “the four freedoms”, and similar ideas.  For users on the Libera Chat IRC network, which by far has the most users of any network, it is exceptionally easy to introduce a user into the #fsf channel for discussions with people supporting Free Software.  Introducing ignorant users on these protocols and platforms are a day-to-day simple task.  Furthermore, the amount of users we can reach on these protocols are rather limiting.  Libera has around forty thousand users according to the `LUSERS` command, and considering the fact that around 90% of these people aren't ignorant, there isn't much we can do.
 		</p>
 		
 		<p>
@@ -80,7 +80,7 @@
 		<h2>Current Practices</h2>
 		
 		<p>
-		Activists <b>MUST NOT</b> list such nonfree services in ``Contact Information'' pages on their website or similar sources, unless followed by a explanation that the purpose of the nonfree platform is to introduce users thereof onto free protocols and to eventually exterminate the nonfree platform.  Whenever these references to nonfree platforms appear, the author <b>MUST</b> present free methods of communication.  Activists <b>SHOULD</b> pragmatically use as many of the popular free protocols as possible, to ensure that oppurtunities of introductions are not lost.  In cases involving competition between free and nonfree protocols and platforms, ethical concerns (i.e. enabling talking to a new user on any ethical platform) <b>MUST</b> take precedence over technical concerns (such as disliking the XMPP protocol for its inefficent use of XML).
+		Activists <b>MUST NOT</b> list such nonfree services in “Contact Information” pages on their website or similar sources, unless followed by a explanation that the purpose of the nonfree platform is to introduce users thereof onto free protocols and to eventually exterminate the nonfree platform.  Whenever these references to nonfree platforms appear, the author <b>MUST</b> present free methods of communication.  Activists <b>SHOULD</b> pragmatically use as many of the popular free protocols as possible, to ensure that oppurtunities of introductions are not lost.  In cases involving competition between free and nonfree protocols and platforms, ethical concerns (i.e. enabling talking to a new user on any ethical platform) <b>MUST</b> take precedence over technical concerns (such as disliking the XMPP protocol for its inefficent use of XML).
 		</p>
 		
 		<p>
@@ -96,7 +96,7 @@
 		</p>
 		
 		<p>
-		For example, the author created a Discord Guild called Free Software Introductions, which is one-way-puppeted to #fsi on irc.andrewyu.org, which is then one-way-puppeted to Libera.  The relay system is sort-of messed up, but it's working.  Inviting new users to such Guilds (https://discord.gg/7CYp7ntww7) when perse refuses to or is ignorant on how to use IRC helps conveying our ideas to users, but as the author has made their own ``sacrifice'' already, there exists less of a need for other existing Free Software activists to join and use it instead of free protocols.
+		For example, the author created a Discord Guild called Free Software Introductions, which is one-way-puppeted to #fsi on irc.andrewyu.org, which is then one-way-puppeted to Libera.  The relay system is sort-of messed up, but it's working.  Inviting new users to such Guilds (https://discord.gg/7CYp7ntww7) when perse refuses to or is ignorant on how to use IRC helps conveying our ideas to users, but as the author has made their own “sacrifice” already, there exists less of a need for other existing Free Software activists to join and use it instead of free protocols.
 		</p>
 		
 		<h2>Technical Limitations</h2>
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